We don’t usually build trade shows anymore. We find the whole industry quite wasteful but when our friend Massimo Buster Minale approached us to help Buster + Punch fitout flight cases with their products and give it a little bit of our engineering spice, we thought somebody finally gets it.
Instead of building plaster board house that will be smashed into pieces at the end of the show, they created more sustainable version where they can swap content of display boxes and travel with these around continent like a rockstars for some time and show it in multiple shows saving cost, energy and material.